"If you think good design is expensive, you should look at the cost of bad design."

— Dr. Ralf Speth, CEO Jaguar

UX Summit 10
THE TRUE VALUE OF UX
November 7th 2014
The Idean UX Summit is a groundbreaking event series where we discuss the broader impact of UX design. This time we will take a deep dive into how design translates into money. For a preview, see our keynote Jeneanne Rae here in an amazing interview on CNBC.
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Speakers

Top Industry Experts

Our headlining keynote is the legendary Joe Pine, renowned author, speaker and management advisor who will share his unique insights on how experience is the new currency, with design at the core. Jeneanne Rae will discuss how design focused companies outperform others on S&P.
Joe Pine
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. His most renowned books include Mass Customization, Markets of One, and The Experience Economy.
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B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in fifteen languages and named one of the 100 best business books of all time by 800ceoread, in 2011 The Experience Economy came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars. Mr. Pine also published in 2011, with Kim C. Korn as coauthor, Infinite Possibility: Creating Customer Value on the Digital Frontier, on how to use digital technology to stage experiences that fuse the real and the virtual. At its core is a new framework called the Multiverse that builds on the fundamental nature of the created universe – time, space, and matter – by showing how digital technology flips each of these dimensions on their head to create new worlds, first in our imagination and then in our experience.
Jeneanne Rae
Jeneanne Rae is the Founder and CEO of innovation strategy firm, Motiv Strategies. For over 20 years Jeneanne has served as a consultant to dozens of global corporations including Procter & Gamble, Johnson & Johnson, Microsoft, Pepsi, Under Armour, and AIG. Her expertise includes innovation, design integration, customer experience, and growth strategy.
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Jeneanne Rae is the Founder and CEO of innovation strategy firm, Motiv Strategies. For over 20 years Jeneanne has served as a consultant to dozens of global corporations including Procter & Gamble, Johnson & Johnson, Microsoft, Pepsi, Under Armour, and AIG. Her expertise includes innovation, design integration, customer experience, and growth strategy. During her career, Rae has built a practice helping her clients assess and build strategic design capabilities at the enterprise level. Through her numerous engagements she has developed extensive knowledge of corporate design organizations and has been a featured speaker on design-related topics (design/business integration, service design, design thinking) at numerous design and business conferences. In addition to writing articles for publications such as Design Management Review, InnovationManagement and Fast Company, Rae has written extensively for Bloomberg Businessweek and was named one of its “Magnificent Seven Gurus of Innovation” in its cover story on the creative corporation. She was later hailed one of Businessweek’s “Leaders of the Year” for her ground breaking work in service innovation. For ten years she has also served as an adjunct professor teaching new product and services development at the graduate level through Georgetown University’s McDonough School of Business. Rae holds BS in Marketing and Finance from the McIntire School of Commerce at the University of Virginia and an MBA from Harvard Business School. For further information, please go to: www.motivstrategies.com
Adam Cutler
Adam is Design Studio Program Director at IBM Design, and has over 20 years experience in the field of design. At IBM Design, he and his team aim to engage and inspire forward-thinking individuals everywhere to impact humanity in ways that matter and endure. Adam has designed and deployed User Experiences through information architecture/design methodologies created specifically for fusion between strategy, business requirements, digital branding and back-end code.
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Adam is Design Studio Program Director at IBM Design, and has over 20 years experience in the field of design. At IBM Design, he and his team aim to engage and inspire forward-thinking individuals everywhere to impact humanity in ways that matter and endure. Adam has designed and deployed User Experiences through information architecture/design methodologies created specifically for fusion between strategy, business requirements, digital branding and back-end code.
Saku Tuominen
Saku Tuominen is an entrepreneur, innovator, creative director, executive producer, author, keynote speaker, curator, olive oil producer and right wing (in ice hockey). Saku has a 20-year background in television and is currently co-founder and creative director of Idealist Group, 925 Design and Dream.do. He dreams and does.
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Saku Tuominen is an entrepreneur, innovator, creative director, executive producer, author, keynote speaker, curator, olive oil producer and right wing (in ice hockey). Saku has a 20-year background in television and is currently co-founder and creative director of Idealist Group, 925 Design and Dream.do. He dreams and does. Saku Tuominen founded Broadcasters, one of the most successful Finnish independent TV production companies with Juha Tynkkynen in 1989. They sold the company twice, both times to Sweden but to different buyers, first to MTG and then to Zodiak Entertainment. In 2009-2010 Saku Tuominen was the Chief Creative Officer of Zodiak Entertainment, the world´s 3rd largest TV production company in London. During his 20 years in television he has produced thousands of hours of programmes and created almost 100 TV formats. In 2009 Saku Tuominen founded Idealist Group, a production company of ideas that has various activities ranging from digital media to the future of office work, from education to improving suburbs. He has been teaching creativity & innovation in more than a hundred companies around the world and in Aalto University in Helsinki. He has also written 7 books; 3 about innovation, 2 about Italian cuisine, one about the future of office work and one about good life. He was one of the founders of SATU – the association of Finnish independent producers and its first chairman. At the moment he is a board member of ELO Foundation that promotes Finnish Food Culture and supports Finnish gastronomy. As a hobby he has been writing rock criticism for over 20 years,  is producing olive oil from Piantone olives in Le Marche, Italy and has won silver medal in old timers world championship in Ice Hockey in 2009 in Quebec City, Canada. He is married, has a daughter and a dog and shares his time between Helsinki, Finland and Paterno, Italy.
Risto Lahdesmäki
CEO and founder at Idean, Risto is an entrepreneur-spirited-jack-of-all-trades-creative-director. He has a special talent for identifying business opportunities for his client companies and is somewhat water-resistant to the phrase: "this is not possible”.
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CEO and founder at Idean, Risto is an entrepreneur-spirited-jack-of-all-trades-creative-director. He has a special talent for identifying business opportunities for his client companies and is somewhat water-resistant to the phrase: "this is not possible". With over ten years background in User Interface and User Experience design, he has been involved in hundreds of design projects and is shaping the future of branding through UX/UI. Currently, Risto is growing the Idean business in the US at a rapid rate and as Chairman of the company he oversees their global business development. Risto is an entrepreneur and designer at heart and has worked with start-ups as well as big enterprises his entire professional career.
Mikko-Pekka Hanski
Mikko-Pekka Hanski is one of the founders of Idean as well as a User Experience Strategist. Mikko-Pekkas path at Idean has gone from being the Head of Research to being the leading evangelist, developing new ways to research user experience and end-user participation in the development of customer experience.
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Mikko-Pekka Hanski is one of the founders of Idean as well as a User Experience Strategist. Mikko-Pekkas path at Idean has gone from being the Head of Research to being the leading evangelist, developing new ways to research user experience and end-user participation in the development of customer experience. Mikko-Pekkas core know-how is in business development, innovative research methods, sales and marketing, concept and design, understanding users and leading participatory design workshops. One thing is for sure: there is no lack of creativity or imagination when working with Mikko-Pekka on creating new innovative ways of approaching user experience design.

About

Our Awesome Event

There’s no question that good design is good business. Actually it’s great business. We are witnessing a new period where companies are investing more and more in User Experience. We know that focusing on design will generate winners and companies overlooking UX will fail. But can we actually prove it? This elusive question is the topic of our newest UX Summit.

Schedule

Upcoming November 7th Schedule

8:30 am
Registration & Breakfast
9:00 am
Welcoming remarks
Risto Lähdesmäki, CEO, Idean
09:15 am
Disruption sucks and thinking big is overrated
Saku Tuominen, Co-Founder and Creative Director, Idealist Group
9:45 am
To Be Announced
Adam Cutler, Design Studio Program Director, IBM Design
10:15 am
Coffee and Rapid Fire Networking
10:30 am
What is the Value of Design?
Jeneanne Rae, President, Motiv Strategies
11:00 am
Creating Customer Value on the Digital Frontier
Joe Pine, Co-Founder, Strategic Horizons LLP
11:30 am
Panel: The True Value of UX
Moderator: Mikko-Pekka Hanski, Co-Founder, Idean
12:00 am - 01:00 pm
Lunch and Networking
Lunch provided by Kellohalli
01:00 - 2:30 pm
Innovation Workshop: Designing Your Way Through Chaos
Lead Designers, Idean

Workshop

Preview

What Happened Last Time

Venue

Kellohalli

Kellohalli stands as part of a courtyard that comprises the Abattoir complex. The red brick buildings of the block once served as Helsinki city’s abattoir. Kellohalli was first opened in the beginning of September as the main stage for culinary happenings and design events in the World Design Capital Helsinki 2012.
Kellohalli
Työpajankatu 2
00580 Helsinki

Organized By

Idean

Idean is a global design agency dedicated to delivering the best possible User Experience. Since 1999, we have helped thousands of clients around the world to maximize the value of their digital solutions.
Learn more about Idean
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