The Idean UX Summit is a groundbreaking event series where we discuss the broader impact of digital innovations, trends, and opportunities that are transforming the financial services industry. Join us this day to hear from the top industry decision-makers who are solving new technology problems with design.

Speakers

Top Industry Experts

At this Summit, we’ll be discussing how artificial intelligence, machine learning, and big data are transforming the technology and design industries—and how we, as designers, can take advantage of the incredible new opportunities intelligent data allows while overcoming new kinds of challenges to provide end-users with the best possible experience. 
Kevin Lee, Global Head of Design at Visa
Kevin Lee is one of the most seasoned corporate innovation leaders around. With nearly two decades of experience leading digital design teams within some of the world’s most prolific brands, Kevin has seen firsthand the prioritization of corporate innovation proliferate over the years.He is a 10+ year veteran creative executive and design director with extensive experience in UX, product design and brand strategy.
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Kevin Lee is one of the most seasoned corporate innovation leaders around. With nearly two decades of experience leading digital design teams within some of the world’s most prolific brands, Kevin has seen firsthand the prioritization of corporate innovation proliferate over the years.He is a 10+ year veteran creative executive and design director with extensive experience in UX, product design and brand strategy. His global experience includes working with top 500 brands in mobile, consumer products, commerce, finance and the healthcare industry, including VISA, Samsung, PayPal, eBay, Whirlpool and GE Healthcare. He works to develop integrated digital and product solutions that support business strategies for a high-performing multidisciplinary teams and the millions of global consumers who use their products.
Leslie Witt, Vice President of Design at Intuit
Leslie currently leads design for Intuit's small business global products, platform and brand - Quickbooks. In this role, she helps shape product and brand strategy as well as drive phenomenal end-to-end execution. She is also chartered with growing Intuit's customer-driven innovation capabilities through insight and process development, as well as by translating technology and experience trends into visions that become our new offerings and capabilities. 
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Leslie currently leads design for Intuit's small business global products, platform and brand - Quickbooks. In this role, she helps shape product and brand strategy as well as drive phenomenal end-to-end execution. She is also chartered with growing Intuit's customer-driven innovation capabilities through insight and process development, as well as by translating technology and experience trends into visions that become our new offerings and capabilities.  Leslie is responsible for fostering a thriving community of global designers, writers and researchers - 180 strong - who are busy improving outcomes for over 5 million small businesses and the self-employed, as well as for the accountants and developers who work hand-in-hand with them. From payments to payroll, from accounting to invoicing, from first time users to experts in the field, we show up every day to make it simpler, faster and more effective for them to run their businesses with confidence. Prior to Intuit, she spent a wonderful decade innovating with design firm, IDEO. Prior to IDEO, she was an architect and academic – and continue my involvement with these spheres through a commitment to teaching, and an unfortunate commitment to renovating my house. When not at work you can find me cooking, gardening and playing piano with my twins
Nicole Sharratt, Sr Director of UX at FICO
Nicole seeks to develop, lead, and revolutionize the customer experience design strategy for world class corporations. She thrives on building and leading teams of customer experience professionals who develop customer focused, innovative solutions to solve real customer needs. Her career goal is to influence the way humanity interacts with the world, shaping the future of human experience thru design and technology.
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Nicole seeks to develop, lead, and revolutionize the customer experience design strategy for world class corporations. She thrives on building and leading teams of customer experience professionals who develop customer focused, innovative solutions to solve real customer needs. Her career goal is to influence the way humanity interacts with the world, shaping the future of human experience thru design and technology.
Rebecca Marshall, Sr. Director, User Experience Design & Research at Silicon Valley Bank
Rebecca Marshall has been creating exceptional digital experiences since 1997. She has a talent for building teams and evangelizing the importance of design to non-designers within companies. She is committed to positioning designers as equal and essential strategic partners in the product design and development process. She has spent the last two years successfully growing a strong design team for Silicon Valley Bank as it rebuilds its digital foundation and helping the bank be more grounded in design thinking overall. 
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Rebecca Marshall has been creating exceptional digital experiences since 1997. She has a talent for building teams and evangelizing the importance of design to non-designers within companies. She is committed to positioning designers as equal and essential strategic partners in the product design and development process. She has spent the last two years successfully growing a strong design team for Silicon Valley Bank as it rebuilds its digital foundation and helping the bank be more grounded in design thinking overall.  Rebecca started out as a Web producer, which led her to a brief stint in Product Management, ultimately landing on her passion in User Experience design. Her first design role was working on mobile and desktop experiences for Vodafone. She then cut her teeth on agency life at Razorfish for five years working on a variety of experiences for clients like Yahoo!, NASA, Visa, and Singapore Airlines. Rebecca went on to in-house roles where she has come to specialize in establishing and leading design teams and practices for companies who need to make UX a part of their DNA. 
Golli Hashemian, UX Research and Design Strategist at Tala
Golli leads cross-company research for new product conceptualization and new market expansion. She builds research teams across multiple countries and grows research capacity in every department. She leads field research in Kenya and the Philippines, with results that drive improvements across product, marketing, and credit policy.
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Golli leads cross-company research for new product conceptualization and new market expansion. She builds research teams across multiple countries and grows research capacity in every department. She leads field research in Kenya and the Philippines, with results that drive improvements across product, marketing, and credit policy.
Risto Lahdesmaki, CEO of Idean
CEO and founder at Idean, Risto is an entrepreneurially spirited, jack-of-all-trades Creative Director. He has a special talent for identifying business opportunities for his client companies and is somewhat allergic to the phrase: "This is not possible”.
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CEO and founder at Idean, Risto is an entrepreneurially spirited, jack-of-all-trades Creative Director. He has a special talent for identifying business opportunities for his client companies and is somewhat allergic to the phrase: "This is not possible”. With over ten years of experience in User Interface and User Experience design, he has been involved in hundreds of design projects and is shaping the future of branding through UX/UI. Currently, Risto is growing the Idean business in the US at a rapid rate and, as Chairman of the company, he oversees their global business development. Risto is an entrepreneur and designer at heart, and has worked with start-ups as well as big enterprises his entire professional career.
Jesse Maula, Chief Design Officer at Idean
Jesse began his career at Idean in 2004, and since then has held various roles in the company from a UX Specialist to CEO. He's been practicing different kind of UXD methods since 2000 and is a pioneer with a solid experience in service, concept & interaction design, design leadership, project management and Agile SW development. Because of this great journey, Jesse's skill-set is a combination of business leadership & management and design & delivery competences.
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Jesse began his career at Idean in 2004, and since then has held various roles in the company from a UX Specialist to CEO. He's been practicing different kind of UXD methods since 2000 and is a pioneer with a solid experience in service, concept & interaction design, design leadership, project management and Agile SW development. Because of this great journey, Jesse's skill-set is a combination of business leadership & management and design & delivery competences.

About

Our Awesome Event

Everyone knows great design means great business. Especially in the product world, the winning philosophies always center upon the keystones of responsiveness, usability, and simplicity. Sometimes, however, it can be hard to convince key decision makers of the immense value that accompanies brilliant design when there are often few quantifiable measures. This summit will serve to highlight the concrete effects of a strong, user-centric approach and show how a design-aligned leadership strategy will lead to success.

Schedule

September 29th, 2017

12:00 pm
Registration & Lunch
1:15 pm
Welcoming Remarks
Risto Lahdesmaki, CEO of Idean
1:30 pm
Leslie Witt - Key Shifts in Designing for Money 
Vice President of Design at Intuit
2:15 pm
Golli Hashemian - Designing Financial Inclusion
UX Research and Design Strategist at Tala (formerly InVenture)
2:45 pm
Coffee & Networking
3:15 pm
Kevin Lee - Scaling Digital Payment Experience
Global Head of Design at Visa
4:00 pm
Panel with Silicon Valley Bank, FICO and Visa
Transforming the Financial Industry through Design
4:45 pm
Happy Hour with Wine Tasting

Happy Hour & Wine Tasting

Network After the Event

Preview

What Happened Last Time

Venue

Bluxome Street Winery in San Francisco

Check it out here! http://www.bluxomewinery.com
Bluxome Street Winery
53 Bluxome Street
San Francisco, 94107

Presentations

Past UX Summit: Storytelling Through Design

The Element of Surprise

Peter Buck, Creative Director at Kastner & Partners

Wearables and Other Things - Our Story

Christine Hawkins, Head of eCommerce and Business Development, Wearables and IOT at Hewlett Packard

The Art of Storytelling in Design

Joshua Bloom, VP of Design at Skully

Tell My Story

Ami Mehta, Head of User Experience, Corporate Social Responsibility at Cisco Systems

Organized By

Idean

Idean is a global design agency dedicated to delivering the best possible user experiences. Since 1999, we have helped thousands of clients around the world to maximize the value of their digital solutions.
Learn more about Idean
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