The Idean UX Summit is a groundbreaking event series where we discuss the broader impact of UX design. This time we will deep dive into UX as A Transformation Strategy - how great UX affects the digitalization of the product, as well as the internal transformation in the company within.

Presentations

What Happened

Jeneanne Rae, CEO of Motiv Strategies

The Design Value Index 2015

Colin Rule, COO of Modria

Transforming Online Dispute Resolution through UX

Paolo Malabuyo, Director of Design at Netflix

UX as a Transformation Strategy

Greg Petroff, Chief Experience Officer at GE Software

Design at Scale

Speakers

Top Industry Experts

Our cast of amazing speakers are pioneering leaders in their individual fields with unique insights from years of experience in large corporations. Idean UX Summit has previously given a stage to top professionals from IBM Design, LG, Pebble, Disney and many more. This time, we proudly presented speakers from companies such as Netflix, GE Software, Motiv Strategies, and Modria.
Paolo Malabuyo, Director of Design at Netflix
Paolo Malabuyo is a veteran practitioner of branded user experience design and creative management. Paolo is currently a Director of Design at Netflix where he's joined a great team of innovative designers responsible for the user experience of the world's leading internet TV network.
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Paolo Malabuyo is a veteran practitioner of branded user experience design and creative management. Paolo is currently a Director of Design at Netflix where he's joined a great team of innovative designers responsible for the user experience of the world's leading internet TV network. Until January 2015 he was Vice President of Advanced User Experience Design at Mercedes-Benz Research & Development North America where he led the team responsible for discovering, designing, and prototyping the future user experience of the connected automobile that's delightful and uniquely Mercedes-Benz. Previously he was at Zynga as Director of Product in the mobile division where he worked on designing and building their new mobile social gaming network. 
Greg Petroff, Chief Experience Officer at GE Software
Greg Petroff is the Chief Experience Officer at GE Software and General Manager of the User Experience Center of
 Excellence (UX CoE) for GE. The UX CoE is charged with elevating
 the quality of digital experiences created by GE for its customers. At GE, 
Greg is leading efforts to define the human interface to the 
Industrial Internet, connecting people to machines and systems in
 meaningful ways.


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Greg Petroff is the Chief Experience Officer at GE Software and General Manager of the User Experience Center of
 Excellence (UX CoE) for GE. The UX CoE is charged with elevating
 the quality of digital experiences created by GE for its customers. At GE, 
Greg is leading efforts to define the human interface to the
 Industrial Internet, connecting people to machines and systems in
 meaningful ways.

 Greg has more than 25 years of industry experience in 
user-interface, experience and interaction design. Prior to GE, Greg 
worked at SAP in a variety of design roles, including VP of
 product management for the design and new applications team, where he was 
responsible for bridging great user experience with next generation SAP technologies to market faster. He spearheaded the first consumer 
application and the first application in SAP history that was completed
 from concept to product in 90 days.
Jeneanne Rae, CEO of Motiv Strategies
Jeneanne Rae is an expert in innovation and design strategy with special interest and experience in services development and customer experience design. Worked at the intersection of design and business for over twenty years possessing special expertise in design capability building at the enterprise level. Well-known writer and speaker on related topics. Consultant to Fortune 100 corporations, non-profits and government entities. Many years experience teaching innovation-related subject matter to MBA's as well as executives through affiliation with Georgetown, Penn State and Columbia University.
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Jeneanne Rae is an expert in innovation and design strategy with special interest and experience in services development and customer experience design. Worked at the intersection of design and business for over twenty years possessing special expertise in design capability building at the enterprise level. Well-known writer and speaker on related topics. Consultant to Fortune 100 corporations, non-profits and government entities. Many years experience teaching innovation-related subject matter to MBA's as well as executives through affiliation with Georgetown, Penn State and Columbia University.
Colin Rule, COO of Modria
Colin Rule is COO of Modria.com, a Silicon Valley company that offers online dispute resolution implementation assistance. He co-founded Modria in 2011, after being eight years a Director of Online Dispute Resolution for eBay and Paypal.
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Colin Rule is COO of Modria.com, a Silicon Valley company that offers online dispute resolution implementation assistance. He co-founded Modria in 2011, after being eight years a Director of Online Dispute Resolution for eBay and Paypal. He has worked in the dispute resolution field for more than a decade as a mediator, trainer, and consultant. He is currently Co-Chair of the Advisory Board of the National Center for Technology and Dispute Resolution at UMass-Amherst and a Non-Resident Fellow at the Gould Center for Conflict Resolution at Stanford Law School.
Risto Lahdesmaki, CEO of Idean
CEO and founder at Idean, Risto is an entrepreneurially spirited, jack-of-all-trades Creative Director. He has a special talent for identifying business opportunities for his client companies and is somewhat allergic to the phrase: "This is not possible”.
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CEO and founder at Idean, Risto is an entrepreneurially spirited, jack-of-all-trades Creative Director. He has a special talent for identifying business opportunities for his client companies and is somewhat allergic to the phrase: "This is not possible”. With over ten years of experience in User Interface and User Experience design, he has been involved in hundreds of design projects and is shaping the future of branding through UX/UI. Currently, Risto is growing the Idean business in the US at a rapid rate and, as Chairman of the company, he oversees their global business development. Risto is an entrepreneur and designer at heart, and has worked with start-ups as well as big enterprises his entire professional career.
Sunita Ram, Interaction Designer at Idean
Sunita is an Interaction Designer with a background in Human Computer Interaction, Architecture and Graphic Design. She works at the intersection of technology and human values and strives to create compelling and meaningful user experiences. She has designed mobile, web and embedded device applications for highly demanding, blue chip clients including the VA, General Motors, UCSF Medical, Xerox PARC, The Myriad Group, Pebble, CTI, Nook and Ericsson. Sunita volunteers as a design coach at Stanford d.school for their Extreme Affordability course.
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Sunita is an Interaction Designer with a background in Human Computer Interaction, Architecture and Graphic Design. She works at the intersection of technology and human values and strives to create compelling and meaningful user experiences. She has designed mobile, web and embedded device applications for highly demanding, blue chip clients including the VA, General Motors, UCSF Medical, Xerox PARC, The Myriad Group, Pebble, CTI, Nook and Ericsson. Sunita volunteers as a design coach at Stanford d.school for their Extreme Affordability course. She enjoys guiding multi-disciplinary graduate students through the process of creating low cost, sustainable solutions to real world problems in developing countries.

About

Our Awesome Event

Everyone knows great design means great business. Especially in the product world, the winning philosophies always center upon the keystones of responsiveness, usability, and simplicity. Sometimes, however, it can be hard to convince key decision makers of the immense value that accompanies brilliant design when there are often few quantifiable measures. This summit will serve to highlight the concrete effects of a strong, user-centric approach and show how a design-aligned leadership strategy will lead to success.

Schedule

Agenda: April 24th

8:30 am
Registration & Breakfast
9:00 am
Welcoming Remarks
Risto Lahdesmaki, CEO of Idean
9:10 am
Paolo Malabuyo
Director of Design at Netflix
9:45 am
Greg Petroff
Chief Experience Officer at GE Software
10:30 am
Coffee & Networking
11:00 am
Colin Rule
COO at Modria
11:30am
Jeneanne Rae
CEO of Motiv Strategies
12:00 noon
Lunch and Networking

1:00-2:30pm
Design Thinking Workshop
Sunita Ram, Interaction Designer at Idean

Workshop

Design thinking innovation workshop by Idean

Unleash your inner designer. We will lead you through an exciting user centered design process. You will learn to create a feasible solution to a real life problem in an hour.

Preview

What Happened Last Time

Venue

Bluxome Street Winery in San Francisco

Check it out here! http://www.bluxomewinery.com
Bluxome Street Winery
53 Bluxome Street
San Francisco, 94107

Organized By

Idean

Idean is a global design agency dedicated to delivering the best possible user experiences. Since 1999, we have helped thousands of clients around the world to maximize the value of their digital solutions.
Learn more about Idean
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