"If you think good design is expensive, you should look at the cost of bad design."

— Dr. Ralf Speth, CEO Jaguar

UX Summit 8
THE TRUE VALUE OF UX
6th of June 2014 - Menlo Park, CA
The Idean UX Summit is a groundbreaking event series where we discuss the broader impact of UX design. This time we will take a deep dive into how design translates into money. For a preview, see our keynote Jeneanne Rae here in an amazing interview on CNBC.

Speakers

Top Industry Experts

Our headlining keynote is the legendary Joe Pine, renowned author, speaker and management advisor who will share his unique insights on how experience is the new currency, with design at the core. Jeneanne Rae will discuss how design focused companies outperform others on S&P. We will also hear from top strategists at firms such as Barclays, Turner Broadcasting, Subtraction Capital and many more.
Joe Pine
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. His most renowned books include Mass Customization, Markets of One, and The Experience Economy.
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B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in fifteen languages and named one of the 100 best business books of all time by 800ceoread, in 2011 The Experience Economy came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars. Mr. Pine also published in 2011, with Kim C. Korn as coauthor, Infinite Possibility: Creating Customer Value on the Digital Frontier, on how to use digital technology to stage experiences that fuse the real and the virtual. At its core is a new framework called the Multiverse that builds on the fundamental nature of the created universe – time, space, and matter – by showing how digital technology flips each of these dimensions on their head to create new worlds, first in our imagination and then in our experience.
Jeneanne Rae
Jeneanne Rae is the Founder and CEO of innovation strategy firm, Motiv Strategies. For over 20 years Jeneanne has served as a consultant to dozens of global corporations including Procter & Gamble, Johnson & Johnson, Microsoft, Pepsi, Under Armour, and AIG. Her expertise includes innovation, design integration, customer experience, and growth strategy.
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Jeneanne Rae is the Founder and CEO of innovation strategy firm, Motiv Strategies. For over 20 years Jeneanne has served as a consultant to dozens of global corporations including Procter & Gamble, Johnson & Johnson, Microsoft, Pepsi, Under Armour, and AIG. Her expertise includes innovation, design integration, customer experience, and growth strategy. During her career, Rae has built a practice helping her clients assess and build strategic design capabilities at the enterprise level. Through her numerous engagements she has developed extensive knowledge of corporate design organizations and has been a featured speaker on design-related topics (design/business integration, service design, design thinking) at numerous design and business conferences. In addition to writing articles for publications such as Design Management Review, InnovationManagement and Fast Company, Rae has written extensively for Bloomberg Businessweek and was named one of its “Magnificent Seven Gurus of Innovation” in its cover story on the creative corporation. She was later hailed one of Businessweek’s “Leaders of the Year” for her ground breaking work in service innovation. For ten years she has also served as an adjunct professor teaching new product and services development at the graduate level through Georgetown University’s McDonough School of Business. Rae holds BS in Marketing and Finance from the McIntire School of Commerce at the University of Virginia and an MBA from Harvard Business School. For further information, please go to: www.motivstrategies.com
Sean Bell
Sean Bell has been an executive leader and designer for a number of startups and businesses over his career. He has regularly consulted with some of the biggest companies on the planet to create award winning experiences. He has led numerous international need-finding and innovation sessions, with senior executives, to help define their brand, improve processes, engage customers more effectively, and deliver experiences that delight. 
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Sean Bell has been an executive leader and designer for a number of startups and businesses over his career. He has regularly consulted with some of the biggest companies on the planet to create award winning experiences. He has led numerous international need-finding and innovation sessions, with senior executives, to help define their brand, improve processes, engage customers more effectively, and deliver experiences that delight. 

Sean is passionate about the ability of strategic, user-centered design to increase revenue and grow market share. He loves the energy and passion of start-up culture, solving big problems and is as comfortable in the board room as he is sketching new ideas.

Sean is currently the Director, Design & UX at Capital One where he was hired to grow the team and transform the design organization from a service focused group to a strategic business partner for the enterprise.

Paul Willard
Paul has spent his career building hyper-growth tech companies for large-scale markets. From engineering to product, design, data, and marketing, he has helped companies focus on accelerating growth while finding the right balance of what customers need, what the business wants and what can be done with available resources. Prior to joining Subtraction Capital, Willard was CMO of Atlassian and Practice Fusion after having held senior management positions at Coupons.com, NextCard and Washington Mutual. Willard started his pre-internet career as an Aerodynamics Engineer for Boeing.
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Paul has spent his career building hyper-growth tech companies for large-scale markets. From engineering to product, design, data, and marketing, he has helped companies focus on accelerating growth while finding the right balance of what customers need, what the business wants and what can be done with available resources. Prior to joining Subtraction Capital, Willard was CMO of Atlassian and Practice Fusion after having held senior management positions at Coupons.com, NextCard and Washington Mutual. Willard started his pre-internet career as an Aerodynamics Engineer for Boeing. More recently, Paul joined as one of two partners at Subtraction Capital, an early stage venture capital fund. This has helped further accelerate his learning about product design, development, data, and distribution by being able to work with multiple tech startups in parallel. Subtraction Capital helps founders identify and eliminate noise and distractions that are hindering success for their companies. So Paul is Subtractively focusing his energy on helping startups ignite their intrinsic rocket fuel and reach their full potential.
Jon Wiley
Jon has been at Google since 2006, where he currently serves as Principal Designer for Google Search and Maps. Jon was the first designer for Google Autocomplete, was the instigator for Google Instant, and led the Search UX team through three redesigns and the addition of new features such as the Knowledge Graph and voice search. In his current role Jon works to define, develop, and direct a vision of where Google Search and Maps should go in order to deliver a simple, useful, and beautiful experience.
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Jon has been at Google since 2006, where he currently serves as Principal Designer for Google Search and Maps. Jon was the first designer for Google Autocomplete, was the instigator for Google Instant, and led the Search UX team through three redesigns and the addition of new features such as the Knowledge Graph and voice search. In his current role Jon works to define, develop, and direct a vision of where Google Search and Maps should go in order to deliver a simple, useful, and beautiful experience. Jon is a native of Austin, Texas. Prior to design, Jon performed improv and sketch comedy on Austin's famous 6th Street. He has owned a comedy club, co-founded a comedy festival, been a late night radio DJ, performed with Amy Poehler and the Upright Citizens Brigade, won a business plan competition sponsored by whisky, and drank margaritas with Gov. Rick Perry and Bruce Sterling (not at the same time). Jon is a founding member of The Mars Society and was responsible for performing on-site reconnaissance of the site that was ultimately selected near Hanksville, Utah for the Mars Desert Research Station.
David Austin
David Austin is a Senior Director in the Emerging Technology team at Turner and the Program Director for Media Camp. David has over two decades of extensive product and corporate development experience in bringing a multitude of amazing products to consumer markets as well as identifying, acquiring and integrating a wealth of intellectual property, products and teams.
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David Austin is a Senior Director in the Emerging Technology team at Turner and the Program Director for Media Camp. David has over two decades of extensive product and corporate development experience in bringing a multitude of amazing products to consumer markets as well as identifying, acquiring and integrating a wealth of intellectual property, products and teams. Prior to coming to Turner just over two years ago he was a Senior Director at Apple Inc for two stints totaling over 17 years. During his time there, David delivered a broad swath of consumer products working extensively with Senior Executive Management (including working directly with the late Steve Jobs on the original Keynote and iWork products). In between the stints at Apple he co-founded a startup and worked for a boutique venture capital firm. Since leaving Apple in 2009 he has also had the privilege of being an investor, advisor, and board member to many angel and venture-backed startups. David has a BS in Math and Computer Science and holds three patents.
Thomas Gad
Thomas Gad, senior strategist and Founder at Brandflight, is an experienced and inspirational branding authority, with more than 20 years experience. He has worked on brand development, communication and advertising for some of the best-known companies in the world, including, Spotify, Nokia, Scandinavian Airlines, Procter & Gamble, Compaq and Microsoft.
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Thomas Gad, senior strategist and Founder at Brandflight, is an experienced and inspirational branding authority, with more than 20 years experience. He has worked on brand development, communication and advertising for some of the best-known companies in the world, including, Spotify, Nokia, Scandinavian Airlines, Procter & Gamble, Compaq and Microsoft. Thomas has developed a unique 4-dimensional method of creating, transforming and maintaining brands and published this in the bestselling book 4-D Branding, with a foreword by Sir Richard Branson. His book is translated into nine languages, including Russian and Cantonese.
Risto Lahdesmaki
CEO and founder at Idean, Risto is an entrepreneur-spirited-jack-of-all-trades-creative-director. He has a special talent for identifying business opportunities for his client companies and is somewhat water-resistant to the phrase: "this is not possible”.
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CEO and founder at Idean, Risto is an entrepreneur-spirited-jack-of-all-trades-creative-director. He has a special talent for identifying business opportunities for his client companies and is somewhat water-resistant to the phrase: "this is not possible". With over ten years background in User Interface and User Experience design, he has been involved in hundreds of design projects and is shaping the future of branding through UX/UI. Currently, Risto is growing the Idean business in the US at a rapid rate and as Chairman of the company he oversees their global business development. Risto is an entrepreneur and designer at heart and has worked with start-ups as well as big enterprises his entire professional career.
Liya James
Liya started Idean's Austin studio and is now running the business working alongside the most talented people in the industry. At this capacity, she builds the business, oversees design projects, and mentors designers. Over the last decade, Liya has been leading UX efforts in-house and as a consultant for large corporations such as Phillips, eBay, HP, IBM as well as consulted with numerous successful startups.
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Liya started Idean's Austin studio and is now running the business working alongside the most talented people in the industry. At this capacity, she builds the business, oversees design projects, and mentors designers. Over the last decade, Liya has been leading UX efforts in-house and as a consultant for large corporations such as Phillips, eBay, HP, IBM as well as consulted with numerous successful startups. Her mission in life is to help people make their dreams come true using their creativity.
Sampo Jalasto
Having worked as a designer for Idean over the last 7 years, Sampo Jalasto has a comprehensive background ranging from startups to healthcare, transportation, banking, finance, industrial solutions and media companies.
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Having worked as a designer for Idean over the last 7 years, Sampo Jalasto has a comprehensive background ranging from startups to healthcare, transportation, banking, finance, industrial solutions and media companies. Jalasto currently works in interaction design, concepting and feature mapping, prototyping, and oversees multiple design projects at Idean. He has worked on a variety of platforms and his detailed work has been awarded multiple times for its exceptional quality from RE: Media OY, a top Finnish design award.

About

Our Awesome Event

There’s no question that good design is good business. Actually it’s great business. We are witnessing a new period where companies are investing more and more in User Experience. We know that focusing on design will generate winners and companies overlooking UX will fail. But can we actually prove it? This elusive question is the topic of our newest UX Summit.

Schedule

Upcoming June 6th Schedule

8:30 am
Registration & Breakfast
9:00 am
Welcoming remarks
Risto Lahdesmaki, CEO, Idean and Juulia Tarma, New Business Director, Idean
9:15 am
What is the Value of Design?
Jeneanne Rae, President, Motiv Strategies
9:45 am
Growing a Company Faster via Prioritized UX
Paul Willard, Co-Founder, Subtraction Capital, ex-Atlassian, ex-Boeing
10:15 am
Coffee & Rapid Fire Networking
10:30 am
Designed to Win
Sean Bell, Director of Design & UX, Capital One
11:00 am
Creating Customer Value on the Digital Frontier
Joe Pine, Co-Founder, Strategic Horizons LLP
11:45 am
Panel: The True Value of UX
Moderator: Liya James, Head of Austin Studio, Idean Joe Pine, Strategic Horizons Jeneanne Rae, President, Motiv Strategies David Austin, Sr Director, Emerging Technologies, Turner Broadcasting Jon Wiley, Principal Designer, Google Search & Maps Thomas Gad, Sr Strategist & Founder, Brandflight Risto Lahdesmaki, CEO, Idean
12:30-1:15 pm
Lunch and Networking
1:15-2:30 pm
Innovation Workshop: Designing Your Way Through Chaos
Liya James, Head of Austin Studio & Sampo Jalasto, Head of Design, Idean

Workshop

Innovation workshop on a real life service

Company to be disclosed on the day!

Preview

What Happened Last Time

Venue

Allied Arts Guild in Menlo Park

Allied Arts is located at the southern end of Menlo Park, near the Stanford Shopping Center.
Allied Arts Guild
75 Arbor Road
Menlo Park, CA 94025

Organized By

Idean

Idean is a global design agency dedicated to delivering the best possible user experiences. Since 1999, we have helped thousands of clients around the world to maximize the value of their digital solutions.
Learn more about Idean
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